Instagram for Real Estate Marketing

Even if you’ve never used the app, you won’t be surprised to hear that Instagram is perfect for real estate. After all, it’s a highly visual platform; it’s perfect for a business that relies so heavily on optics. But beyond that, it’s also got location data and geo-targeting functions that allow real estate agents and firms to target audiences within a close proximity. And if that’s not convincing enough,  Instagram’s 1.4 billion active users , many which engage with real estate pictures, should convince you have how effective it can be to market properties. Therefore, whether you’re already on the platform or are still contemplating jumping on the bandwagon, here are some tips on how you can optimize Instagram for real estate. Using Instagram posts, Reels, and Stories   View this post on Instagram   A post shared by Scott Basile (@basilephoto) First, the basics; it’s not enough to have pretty pictures on Instagram. You’ll also have to know how to market your content effe...